Wednesday, September 26, 2007
Packaging this would be fun
This stunt was for P-Mates a disposable, biodegradable product that makes it possible for women to pee standing up. To drive trial where the product was most needed (i.e. dirty public toilets), we reversed the men¹s and women¹s washroom signs at a local bar. Stepping into the washroom, women were met with signage on the floor, over the sink, the urinal and in the stall. With free P-Mate samples mounted on the signs and trial offer coupons printed on nearby toilet paper, it only took a few brave women to spark a chain reaction that spilled out of the washroom, onto the street and into neighboring bars.
Boot leg bottles
Bootleg celebrates the creativity and style of a new generation of Italian winemakers by offering a collection of daring interpretations of classic Italian wines. Many Italian wine labels follow the usual formula of a hard to pronounce name and an illustration of the winery. We wanted to give a new twist to the tired cliche of the shape of Italy as a boot. The result is a sexy expression of contemporary Italian style that appears to wrap the bottle in skin-tight zippered leather.
Tuesday, September 18, 2007
Friday, September 14, 2007
Wednesday, September 12, 2007
Wednesday, September 5, 2007
Sunday, September 2, 2007
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